"The first car we sold with Sierra Auto Fair sold in 4 hours!! This is the best exposure you can get for selling a car privately. Thanks Sierra Auto Fair!"
--Danelle G.
Every Weekend Rain or Shine at Sierra College in Rocklin
Buying a VehicleSign In |

By now you know the hassles of buying a vehicle:

  • Combing through endless online or printed classified ads only to find a disappointment after seeing the vehicle in person.
  • Driving all over town to see vehicles at the seller's convenience.
  • Dealing with overly aggressive salespeople at dealerships.
  • Paying fixed prices or higher than market value at high overhead dealerships.
  • Our process eliminates all these outdated methods and unnecessary hassles!

If you're looking to purchase a vehicle, the Sierra Auto Fair is like nothing you've ever experienced. We have no consignments, commissions, or salespeople. Buying a vehicle at the Auto Fair involves no fees or charges whatsoever. All vehicles are for sale by private individuals just like you who have rented space for the weekend. This is a community event, not a car dealership. We expect to have hundreds of vehicles at the event, and the selection changes every weekend, so you should come down and check it out for yourself. Vehicles continue checking in on Saturday and sometimes leave early on Sunday, so the best time for you to see the most vehicles is between 12:00 pm Saturday and 12:00 pm Sunday, but we have very convenient viewing hours as follows: 5p.m. to 8p.m. Friday, 8a.m. to 8p.m. Saturday, and 8a.m. to 5p.m. Sunday.

One premise of the Auto Fair is that used vehicles need to be seen in person to determine further interest. Only about 10% of used vehicle buyers end up buying the exact model they set out to buy, so looking at hundreds of vehicles in person often speeds the buying process by clarifying purchase options. Our presentation allows buyers the efficiency of seeing hundreds of for sale by owner vehicles all in one location, and offers sellers the efficiency of only speaking with truly interested buyers who have already seen their vehicle in person. We don't post our inventory on our website because the speed at which vehicles typically sell at this weekend event is simply too fast to keep up.

So join with the thousands of others who shop with us every weekend, rain or shine!

Please note: We do not take phone calls on vehicle inventory. Things are just too big and move too fast around here to supply this information over the phone.

Display fees benefit the Sierra College Foundation Scholarship and Equipment Fund.
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